Macy’s Mobile App was the lowest performing channel with the highest growth opportunity.  Customers knew Macy’s had an app however, were unclear of the value and benefits of the application.  I successfully led the development and implementation of Macy’s mobile app growth marketing strategy rooted in increasing awareness, acquisition and retention.  These efforts resulted in a 4.8 app store ratings, download acquisition exceeded plan by +43% , and monthly active users exceeded plan by +25%.

Macy’s was exploring ways to expand their footprint internationally and create a new revenue stream.  I was a member of the new business development team that launched the macys.com international website.  As a result we delivered $18M in sales through international marketing and business development efforts, focusing on the biggest sales-driving countries, Canada and Australia.